Throughout the project of Can you keep a secret we tried to continuously relate to our target audience. We did research before we started making our film opening to make sure we attracted our target audience.
Research
We advertised our film in a variety of formats to try and appeal to numerous amount of people
Feedback
The feedback from our rough cut helped us to decide what needed to be improved in order to make sure that we did attract our target audience. We were required to make our titles more interesting to keep our audience interested as these will be the first thing they see which makes them crucial to the success of our film. We also needed to switch some clips around as some supported others better, for example our opening clip was originally quite shaky so by switching that around with another clip it made our film seem more solid.
Originally second clip but was a lot stronger then the one below so switched to be the opening clip.
originally first clip but was shaky so switched to second.
Poster
We created a poster as it's a informative visual format to present our work.
Social Media
Twitter was our form of social media, we decided to create a twitter page as it's one of the worlds most popular social media sites, a lot of films also promote themselves on twitter.
Private screening for target audience!
We rented out a cinema, filled it with college students and showed them our film opening.
Here is a Short clip of what happened and the audiences views.
Here is the Actual Film opening
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